Auxilium Dente
Logo Creation, Brand Identity & Web Design
Creating the brand
Colour Palette
Cheryl’s ideal colours were gold and green, which was a perfect fit for her brand.
We chose for teal as it symbolises truth. It’s also rejuvenating and represents clear thought & communication. Gold compliments this in its representation of wealth & wisdom.
Together, these colours give vision to the values of Auxilium Dente. They are transparent with their clients on how they can refocus and improve.
Logo Design
Many of Cheryl’s competitors use blue, similar to the NHS or Bupa. We were careful to avoid this cliché and strive for something more striking.
Initially, the tooth shape was to be a single colour. However, the golden gradient signifies the value of Auxilium Dente’s crucial service to its sector.
It was important not to stray too far from the target market. Whilst the brand name is Latin for “teeth aid”, it’s not an immediately obvious link. This is why we chose the tooth, to make that link immediate.
Website Build
Auxilium Dente’s target market is very specific, so it was important to ensure the SEO-led content was built around specific terminology that her target market would search for.
The content is brief, but factual. The navigation isn’t striking, to keep focus on the content which is driving the customer to contact Cheryl for more information.
We also created a landing page, which is hyper-specific to site visits. This helps AD target their ideal customer.
Got a question for us?
Whilst we try to be as transparent as we can, we appreciate that every project is different. If you let us know what your goals are, we will work with you to plan the best way to achieve them.